BRANDING WITH COMPASSION

We guided Vybrant Care Services, a premium domiciliary care provider in Yorkshire, through a brand transformation to strengthen their market position.


Our work included a Brand Clarity Workshop establishing core values, creating a strategy centred on “Enabling Independent Living” and developing a visual identity balancing professionalism with warmth.


We delivered brand guidelines and continue providing partnership for brand rollout. We also established a quarterly marketing plan including content creation and targeted advertising.


This rebrand has significantly improved Vybrant’s market presence, helping attract both clients and quality staff in the competitive care sector.

services delivered

Brand strategy

Brand identity

Brand activation

Ongoing marketing support


Partnering with Thrive Branding to rebrand Vybrant Care Services was a deeply collaborative and eye-opening journey. The Brand Clarity workshop gave us the space to reflect on who we are, what sets us apart, and where we’re headed, insights that laid a strong foundation for our new brand direction. The mood board and visual development process kept us connected and inspired throughout. Watching the logo evolve and take shape through real-world applications was both exciting and affirming. The final brand guidelines are practical, clear, and empowering, they’ve equipped us to roll out our refreshed identity with confidence and purpose.

Jean Sigauke, Managing Director, Vybrant Care Services Ltd