Bringing Innovative Flydeck suspended height access System to the UK Market

APA Height Access approached us with a clear challenge: they needed to introduce the innovative Flydeck system from Italian scaffolding specialists Pilosio to the competitive UK construction market. This revolutionary system offered significant advantages in terms of speed, safety and versatility, but required strategic marketing to gain traction in a new territory.

We developed a comprehensive marketing approach designed to showcase Flydeck's unique capabilities to UK construction professionals. Our strategy included designing clear, informative marketing materials that effectively communicated the technical advantages of the system in accessible language. We launched a purpose-built landing page that served as an information hub for interested contractors, complemented by targeted social media content to build awareness across digital channels.

The result was a cohesive, well-rounded marketing campaign that effectively positioned Flydeck as an efficient solution for construction projects requiring speed, safety and versatility. Through our strategic approach, we helped APA Height Access successfully introduce this innovative Italian system to the UK market, demonstrating our commitment to promoting forward-thinking solutions in the construction industry.