Tasked with revitalising House of Fraser's café brand, Café Zest, operated by The Massarella Catering Company, we embarked on a journey that blended fresh design with strategic thinking. Our comprehensive approach encompassed crafting a new logo with visual impact, designing appetising menus, and creating eye-catching point-of-sale materials that would draw customers in.
For the visual identity, we developed a distinctive colour palette featuring cool blue and sunny yellow tones that complemented the interior space whilst creating a welcoming atmosphere. The typography choices included hand-drawn fonts to inject a sense of casual charm and approachability to the brand.
The outcome was tremendously successful—a café brand that feels as refreshing as your morning cuppa. Because in our view, great branding should always leave you feeling a little... zesty.
