Challenge
Refresh Kaizen IT's brand without losing its essence. Our secret weapon? AI.
Our approach
- Evolution, not revolution.
- Kept the beloved manga-style illustration concept
- Harnessed Generative AI to create fresh, varied visuals
- Maintained the recognisable logo
Result
A modern, versatile brand identity that still screams Kaizen.
New palette: Green, blue, and orange hues for a contemporary edge.
Roll-out: Updated literature and website, keeping Kaizen at the top of their game. Because in IT, if you're not moving forward, you're falling behind.
