We conceptualised designs to celebrate the 20th anniversary of this iconic fine dining Indian restaurant led by celebrity chef Vivek Singh, proposing a distinctive commemorative identity that balanced heritage with contemporary elegance.
Drawing inspiration from traditional mandala graphics, we created an authentic yet modern visual identity complemented by refined typography and luxurious gold foil accents. This cohesive design language was visualised across all potential customer touchpoints, from bespoke menus and commemorative china plates to exclusive 20-year aged whisky and vintage wine selections.
Our concept successfully captured the Cinnamon Club's prestigious culinary legacy while reinforcing its position as a premier dining destination, designed to delight both loyal patrons and attract new admirers to this celebrated culinary institution.
