Challenge

Create some concepts to celebrate the 20th birthday of the Cinnamon Club, a fine dining Indian restaurant lead by celebrity chef Vivek Singh.

Our approach

• Taking inspiration from the mandela graphic we created a distinctive identity that felt authentic yet contemporary. We paired this with carefully set typography and a gold foil.

Result

The identity was visualised across all touch points from menus to commemorative china plates, 20 year aged whiskey and vintage wine .