Challenge

Refresh Kaizen IT's brand without losing its essence. Our secret weapon? AI.

Our approach

• Evolution, not revolution.
• Kept the beloved manga-style illustration concept
• Harnessed Generative AI to create fresh, varied visuals
• Maintained the recognisable logo

Result

A modern, versatile brand identity that still screams Kaizen.

New palette: Green, blue, and orange hues for a contemporary edge.

Roll-out: Updated literature and website, keeping Kaizen at the top of their game. Because in IT, if you're not moving forward, you're falling behind.