Why have a retainer?
Marketing your business should be a regular and consistent process, not a sporadic effort only when sales are low. If you only market when it's convenient or necessary, you may struggle to grow your business and experience inconsistent sales. Any gap in marketing activity essentially resets your efforts, requiring you to rebuild your audience each time you restart.
Think of us as an extension of your marketing team or even a fully equipped marketing department at your service. We can act as brand guardians, ensuring consistent delivery of your brand and message in line with your marketing strategy. It’s often a lot more cost effective than hiring a designer or marketing manager yourself.
This is just some examples of the type of activity we may decide to implement as part of your marketing strategy:
- Overall marketing strategy and implementation
- Content calendar
- White paper creation and design
- Blog posts
- Social media posts
- Email campaigns
- Printed direct mail campaigns
- Website updates
- Exhibition stand design
- Photography of team members, products etc
- Tender, pitch or credentials deck presentations
- Interactive ePubs and online presentations
How does the retainer work?
A retainer with Thrive Branding is straightforward. It reserves monthly capacity for your ongoing marketing needs.
You will be invoiced an agreed amount at the start of the month, and then all time is 'drawn down' from the retainer. If you haven't used all your retainer by the end of the month, the remaining balance will be carried forward to the next month. If you exceed the agreed hours for the month, you will be invoiced for those extra hours at the end of the month, at the same hourly rate. Retainers amounts can be reviewed regularly to ensure that you have the right capacity on-hand each month. Having a retainer with more hours each month reduces the overall hourly rate so could work out more cost effective in the long run.
We track all hours against each project using an online system, allowing you to check your usage at any time. Our 30 years of experience and utilisation of the latest technology allows us to work quickly and efficiently, ensuring you get maximum value from your marketing budget.