Tipping the scales in marketing for VPG Truckweigh

Challenge


Put VPG Onboard's solid state vehicle weighing systems on the map.


Our approach


  • A heavyweight marketing campaign that packed a punch.


  • Integrated website, direct mail, and email marketing.


  • 86,462 targeted marketing communications.

  • Strategic follow-up calls to close the deal.




Result


Sales appointments skyrocketed by 227% in just 8 weeks.

Proof that when it comes to B2B marketing, we know how to throw our weight around.