Weighing in on VPG Vishay's success

VPG Vishay needed to boost awareness and generate leads for their Truckweigh solid state vehicle weighing systems in a highly competitive market. The challenge was to put VPG Onboard's innovative products firmly on the map and establish them as industry leaders.

We developed a comprehensive marketing strategy that delivered significant impact. Our approach centred around a heavyweight campaign that truly packed a punch, integrating website optimisation, direct mail, and targeted email marketing. With over 86,462 precisely targeted marketing communications and strategic follow-up calls to nurture leads, we created a seamless journey from awareness to conversion.



The results spoke volumes about our approach. Sales appointments skyrocketed by an impressive 227% in just 8 weeks, dramatically increasing VPG's market presence and revenue potential. This campaign demonstrates that when it comes to B2B marketing, we know exactly how to throw our weight around to deliver measurable business growth for our clients.