Branding isn't always about new logos. Enterprise, part of AAH Healthcare, needed more. They needed a story.

The challenge

Show they're more than just OTC product deliveries. The solution? Position Enterprise as the health network connector

Our approach

• Connect the dots. Literally.

• Simple, distinctive graphics showcasing Enterprise's vast network

• Playful headlines using alliteration to link products and places

• New tagline: "We go further" - emphasising reach and commitment
  

Result

A brand that speaks volumes without changing its logo. That's smart branding.