Tasked with refreshing Caffé Massarella's 150-year-old brand whilst honouring its Italian heritage, we crafted a visual identity that marries tradition with contemporary appeal. Our approach drew inspiration from authentic Italian café culture, incorporating warm colours inspired by Italian landscapes and elegant typography reminiscent of vintage signage.
The result was a genuinely authentic brand refresh that respects Massarella's rich history whilst engaging modern customers—proving that a century-old brand can remain true to its roots whilst feeling decidedly fresh and relevant.
