Branding

We've got it down to a fine art

Your brand is more than just your visual identity - it's a valuable business asset.


While logos and names are important elements, your brand encompasses everything that makes your business unique. It represents your company's values, personality, and promise to customers.


When developed thoughtfully, it creates meaningful connections that encourage customer loyalty. A well-crafted brand helps establish trust and recognition in your market.


With strategic brand development, your business can achieve sustainable growth.


We're here to help you develop and strengthen your brand presence.


Let's explore how we can enhance your brand together.

Strategy

  • Brand workshops
  • Brand positioning
  • Brand audits
  • Brand architecture
  • Strategic marketing


Creation

  • Brand naming
  • Brand identity and roll-out
  • Internal branding
  • Logo design
  • Tone-of-voice
  • Brand guidelines


Our branding proccess

1. Discovery

We begin by understanding your organisation, audience, values, and unique qualities through thoughtful research and conversation.



Setting the Bar

Together we establish clear objectives and define what success looks like for your brand.




Sparking Insights

Through discussions and workshops, we work collaboratively to understand your brand's essence and potential.

2. Strategy

We develop a comprehensive brand strategy that forms the foundation of your brand's identity and communications:


  • Mission - Defining your brand's core purpose and what it stands for


  • Vision - Establishing your brand's aspirational future state


  • Positioning - Determining your unique place in the market and competitive advantage


  • Values - Identifying the core principles that guide your brand's behavior


  • Personality - Creating a distinctive brand voice and character that resonates with your audience


This strategic framework ensures all brand decisions and communications remain consistent and purposeful.

3. Design

We carefully develop your brand's visual elements and messaging. We guide you through each stage of development.



Visual Storytelling

We create comprehensive visual elements including mood boards, colour palettes, typography and graphics that align with your brand's identity.



Collaborative Creation

Your perspective and feedback are essential to the process. We refine and adjust based on your input.


This collaborative approach ensures the final result truly represents your vision.




Bringing It All Together

We implement your brand across various touchpoints - from business materials to digital presence.

4. Delivery

We prepare your brand for launch with attention to detail and careful implementation.



Brand Guidelines

We provide comprehensive guidelines that detail how to use your brand elements consistently.



Asset Management

All brand files are organised and provided in appropriate formats. This includes everything needed for both print and digital applications. Each asset is prepared for immediate use.




Launch Support

We provide guidance and support throughout the launch process and beyond to help ensure a successful implementation.

Crafting an internal brand for McKesson Healthcare

Branding with added Zest

Leveraging AI power for Kaizen IT