Challenge

Create an internal brand for McKesson Healthcare employees that embodies their career journey and fosters engagement.

Our approach

• Develop a visually compelling and meaningful brand identity.
• Designed a unique, hand-drawn logo representing the career pathway
• Incorporated employee photographs to personalise the brand
• Created a cohesive visual language for internal communications

Result

The 'Evolve' brand, a powerful tool for employee motivation and unity.

Key features of the 'Evolve' brand:

• Continuous line logo symbolising career progression
• Integration of real employee images for authenticity
• Versatile design applicable across various internal platforms

Our 'Evolve' brand successfully captured the essence of McKesson Healthcare's employee journey, promoting a sense of belonging and career growth within the organisation.